Australian plant-based startup, MEET, signs a huge deal with Coles stores

Australian plant-based startup, MEET, signs a huge deal with Coles stores

MEET, Australia’s next-generation plant-based meat startup, announced its frozen range of plant-based MEET products will now be available in 820 Coles stores around the country. 

Fifteen years in the making, MEET has perfected the taste and texture of plant-based meat. Its patented cooking technology means its range of products are the closest alternative to animal meat in the market today – replicating taste and texture along with delivering a 4.5 star health rating.

Research by Colmar Brunton showed that one in three Australians are either ‘flexitarians’ or meat-reducers. With plant-based diets on the rise both in Australia and globally, it’s becoming an increasingly important part of Australia’s export industry.

A recent report by CSIRO predicts that the value of Australia’s plant protein sector will reach a whopping $6.6 billion by 2030. 

“We’re extremely proud to partner with Coles and offer our healthy range of frozen, plant-based meat products to Australian consumers,” said Matt Dunn, CEO at MEET.

“Whether you’re a vegan, vegetarian, or flexitarian, the whole family can enjoy our range of products that look, smell, and taste like meat – without any trace of animal products.” 

What spurred this partnership?

“Plant-based diets have grown in popularity over the past decade,” said Charlotte Rhodes, Coles General Manager for Dairy, Frozen and Convenience. “At Coles, we strive to deliver only quality products to our customers.

That’s why we’re excited to partner with MEET, an Australian-made, owned, and operated family business, to meet the growing demand of plant-based meat alternatives in Australia.”  

The range of MEET products including, Meetballs and ‘chicken tenders’, will be available for AU$9.50 in the freezer section at participating Coles stores around the country. 

Earlier this year, MEET also announced a number of popular new venues that will serve MEET’s range of healthy, plant-based meat alternatives including Hard Rock Cafe, Johnny Rockets, and Burger Urge. A full list of participating restaurants can be found below: 

For more information about MEET, visit the website here.