Australia still reaping benefits from 1992 “Yes To Competition” decision

Kelly Bayer Rosmarin, Chief Executive Officer, Optus

Australians continue to benefit from lower prices, better service and more innovation with the introduction of Optus as a telecommunication competitor, according to research from Venture Insights to commemorate the 30th birthday of Australia’s challenger telecom.

Venture Insights’ 30 Years of Yes report was summarized as follows;

The introduction of competition with a strong telecom alternative, has transformed Australia’s communications market for the benefit of all Aussies. Competition encourages investment and innovation, and consumers benefit from improved prices, functionality and service.

30 Years of Yes cites Optus’ significant contributions to the Australian economy with $43.7 billion invested in infrastructure and services, investment that now contributes around $18 billion to the Australian economy each year.

Optus’ direct contributions to the Federal treasury, total up to $5.3 billion since 2014.

Optus has raised standards for its competition

As a company created to provide Australians with choice, Optus has also encouraged its competition to raise the bar, including what the report calls as the “democratisation of mobile” with immediate and enduring reductions in prices.

Mobile pricing has been improved after Optus entered the market. Average GSM voice prices fell 7.1% and 9.7% in 1994 and 1995 respectively, when mobile competition was launched.

Between 2016–17 and 2020–21, mobile plans feature-adjusted price declined by ~50%, reflecting both lower nominal prices and much greater feature inclusions.

Optus gives back to the community

The report also highlights Optus’ strong community support in times of need and activities undertaken to help address social issues.

Optus Chief Executive Kelly Bayer Rosmarin said Optus has redefined the traditional telecommunications since its establishment and would continue to disrupt the sector in the pursuit of better service, innovation, value and connectivity for all Australians.

“It’s rewarding to know that we’ve improved the communications sector for all Australians.”

“Over the last three decades, Optus has been at the forefront of changing how connectivity has supported the Australian way of life, wherever we live, work and play.”

“And will continue to redefine how Aussies engage their connectivity to suit their needs.”

“Whilst, it’s nostalgic to glance back at what’s been achieved, we are more focused on what lies ahead, as our Optus Living Network, our Smart Spaces, and Sub Hub strategies evolve and build scale, and we accelerate the rollout of Australia’s fastest 5G mobile network.”

“It is this consistent focus on delivering options for Aussies that will continue to propel our ambitions and we are truly excited by the contribution we will make to the digital future.”

“We thank customers for being with us and look forward to creating a technology provider of the future that they’ll continue to love.”