Australia leads as fast food nation despite rising inflation, finds study

Zhong Xu, Chief Executive Officer and Co-founder of Deliverect

Deliverect, a scale-up that simplifies digital orders for over 27,000 locations across 40 markets, announced new global research, which revealed that more people are purchasing takeaway or delivery orders today than they were before the recent increase in cost of living.

What were the findings of the study?

The survey, which was commissioned by Deliverect and conducted by Censuswide, found that 57.34% (60.47% AU) of consumers are now purchasing up to three takeaways in a week now, in comparison to 55.5% (55.54% AU) prior to the inflation increase.

The research reveals that while people are putting more thought behind how they spend their money, they are more likely to cut back on other activities such as buying clothing (52%), going out for drinks and dinner (56%) and traveling (45%) more.

Quality Above All Else

As people watch their spending, they are putting great taste and ingredients at the forefront of their ordering decisions. Over two thirds (64%) of people say the taste of food is more important when watching their spending, as is the quality of restaurant ingredients (59%).

People are also looking for social proof before selecting where to eat, with nearly just over half (51%) saying restaurant ratings/customer reviews are now more important than ever.

The top reason customers would order from a restaurant again is because of its good quality of food (60%). Consumers are also looking for a variety of great menu choices, with people selecting a restaurant for delivery or takeaway if it has a variety of menu offerings (30). 

Fast, Seamless Delivery Influencing Choice

Another important element for customers is quick, streamlined deliveries. Fast delivery is likely to encourage people to order from a restaurant again (38%), as is food arriving at the proper temperature (34%). 33% are also likely to choose from one restaurant over another due to a quicker delivery time, and 36% of people will pick a restaurant due to its proximity. 35% also agree that 21-30 minutes is the maximum average time to wait for their order.

Multiple Delivery Options Driving Orders

Consumers trust delivery apps to deliver the best value and experience for their money. 27% of people find ordering food from a restaurant via apps like Deliveroo, Uber Eats, JustEat, Grubhub, Seamless, DoorDash the most reliable, followed closely by ordering directly from the restaurant (38%). Over 18% only trust picking up takeaway directly from a restaurant.

This study follows Deliverect’s findings on consumer sustainability preferences and marks the launch of its research series, Food for Thought. The series will continue examining consumer preferences and habits to identify opportunities and priorities for the restaurant industry.

What were the executives’ thoughts on the survey?

According to Brad Martin, Head of Digital for Craveable Brands, which owns iconic brands Red Rooster, Oporto and Chicken Treat, “Deliverect has helped us drive improvement in our delivery operations. Not only has menu management been simplified, but pushing orders to our POS has resulted in less time wasted as well as improving order accuracy for customers.”

“Undoubtedly people are becoming more conscious of where they’re spending as we witness a rise in inflation and cost of living globally,” said Zhong Xu, CEO and Co-founder of Deliverect.

“The research findings may be surprising to some, but evidently people are continuing to prioritise and enjoy the convenience of takeaway and food delivery – yet their expectations continue to rise. Quality, consistency, and speed will help restaurants stand out from the crowd. Technology is here to help the food service community manage everything that goes into digital orders to come out more profitable and operationally savvy than before.”