With 2022 set to be the first ‘back to normal’ Christmas after two years of lockdowns and restrictions, survey results from leading buy now, pay later provider Zip reveals Boxing Day shoppers will return to traditional roots, with nearly 1 in 2 visiting physical retail stores.
What were the findings of Zip’s survey?
According to Zip’s survey, just under half (45%) of those who plan to make purchases during Boxing Day sales will look for information by visiting physical retail stores with 41% searching brand/retailer websites and apps (41%). 41% plan to search online for offer release dates.
Boxing Day sales are also still considered an exciting shopping event that almost a quarter of shoppers (23%) that were surveyed start to plan for one to two weeks in advance. Just 13% aimed to start planning for the sales in December. And unlike Christmas, for Boxing Day, Australian shoppers are looking to treat themselves (71%) with fashion being the top category (58%), followed by groceries and liquor and beauty and wellbeing (46%).
Shoppers plan to spend around $231 on fashion, $174 on groceries and liquor and $141 on beauty and wellbeing this Boxing Day. Zip’s data shows shoppers like blanket discounts best (i.e., 20% off storewide) with 43% identifying it as their preferred sales promotion.
What are Zip’s thoughts on the survey?
“Through our research we’ve seen that Australians are getting ready to celebrate with their loved ones and enjoy themselves this holiday season after two years of restrictions. Aussie shoppers are planning their Boxing Day spending to make the most of the great sales because they are smart spenders,” said Zip’s Chief Marketing Officer for ANZ Debbie Wine.
“With Zip, our users can shop a range of merchants – from Qantas and Virgin to eBay, JBHiFi, and more. In fact Zip Pay is everywhere Visa is accepted. We’re passionate about arming our customers with the power of paying flexibly, so that they can spend with confidence on the things that matter most to them – especially so they can take advantage of sales, just like those during Boxing Day. Zip will also have cashback offers so customers can stack sales.”