Aussies are saving $1,369 off their annual grocery bill by shopping online

Amy Cunningham, Head of Digital at ING Australia

The latest research from ING reveals the pay offs that can be made by doing the weekly grocery shop online, with the average shopper surveyed saying they’re saving $1,369 a year and getting the equivalent of an extralong weekend in time back.

Online shopping convenience a major drive in shift

When compared to heading instore, research reveals Aussies buy groceries online to save time (62%), avoid crowds (58%), save money (33%) and limit impulse purchases (31%).

Amy Cunningham, Head of Digital at ING Australia says: “Buying your groceries online could be the easiest ways to save money. The $1,369 saved by the average shopper may cover two months’ of utility bills or the costs for a year’s worth of swimming lessons for a child.”

Plus getting an extra weekend back to spend doing the things that matter most is a benefit.”

Online grocery shopping isn’t the only way Aussies are saving, with 1 in 5 respondents (22%) signed up to a meal kit subscription. The main motivation is to save cash (76%), and Aussies surveyed are saving $1,503 a year by opting for the convenient mealtime deliveries.

“The money saved through using meal kit subscriptions is approximately the same price as a
one way economy ticket to Los Angeles from the east coast of Australia,” says Amy.

Aussies are not always paying for convenience, and they could actually be saving as a result of using it. Small changes to how you shop could really save you a lot of money and time.”

Other findings from the ING research

Additional key research findings:

Pandemic accelerates need for digital convenience: Avoiding busy shops means more than three quarters 78% say they order groceries online more than they did before the pandemic.

Aussies conscious of food spending: Almost eight in ten (79%) Aussies surveyed want to
save money on food, whether that be dining out (41%) or groceries (38%) in 2022.

Lunch box savings: Almost three quarters (71%) of Australian parents and carers look to save money by searching for the best deals online or opting for preprepared lunches.