The latest research from ING reveals the pay offs that can be made by doing the weekly grocery shop online, with the average shopper surveyed saying they’re saving $1,369 a year and getting the equivalent of an extra–long weekend in time back.
Online shopping convenience a major drive in shift
When compared to heading in–store, research reveals Aussies buy groceries online to save time (62%), avoid crowds (58%), save money (33%) and limit impulse purchases (31%).
Amy Cunningham, Head of Digital at ING Australia says: “Buying your groceries online could be the easiest ways to save money. The $1,369 saved by the average shopper may cover two months’ of utility bills or the costs for a year’s worth of swimming lessons for a child.”
“Plus getting an extra weekend back to spend doing the things that matter most is a benefit.”
Online grocery shopping isn’t the only way Aussies are saving, with 1 in 5 respondents (22%) signed up to a meal kit subscription. The main motivation is to save cash (76%), and Aussies surveyed are saving $1,503 a year by opting for the convenient mealtime deliveries.
“The money saved through using meal kit subscriptions is approximately the same price as a
one way economy ticket to Los Angeles from the east coast of Australia,” says Amy.
“Aussies are not always paying for convenience, and they could actually be saving as a result of using it. Small changes to how you shop could really save you a lot of money and time.”
Other findings from the ING research
Additional key research findings:
• Pandemic accelerates need for digital convenience: Avoiding busy shops means more than three quarters 78% say they order groceries online more than they did before the pandemic.
• Aussies conscious of food spending: Almost eight in ten (79%) Aussies surveyed want to
save money on food, whether that be dining out (41%) or groceries (38%) in 2022.
• Lunch box savings: Almost three quarters (71%) of Australian parents and carers look to save money by searching for the best deals online or opting for pre–prepared lunches.
