Aussie retailer transforms in-store CX by blending digital and physical setup

Glen Robinson, Chief Executive Officer at Beacon Lighting

Australian retail tech business, tutch Pty Ltd, announced a multi-year Foundation Partnership deal with Beacon Lighting, Australia’s specialist retailer of lights, ceiling fans and light globes.

The partnership agreement comes after a successful three-month proof of concept with customers embracing the tutch in-store endless aisle digital SaaS technology which has led to significant increases in Beacon Lighting’s customer basket size and transaction value.

What does tutch bring to Beacon Lighting’s portfolio?

The tutch digital transactional solution will be expanded to over 70 Beacon stores across Australia by September this year. tutch provides Beacon Lighting’s retail team members with the opportunity to digitally present to clients the extended Beacon Lighting product range.

tutch is assisting Beacon Lighting in blending the digital and physical environments to transform the in-store customer sales experience. tutch Chief Executive Officer (CEO), Felicity Herron said she was pleased the new partnership would support Beacon Lighting’s focus on innovation, service and delivering the latest technology to its customers.

“tutch’s customisable digital touchscreens blend the online and physical store environments to create one seamless, interactive omni-channel experience for shoppers,” Ms Herron said.

Customers are more easily able to search and learn about products, view universal inventory levels and complete the purchases of products that are in-store or out of store. “tutch is very excited to partner with Beacon Lighting and assist Australia’s leading lighting retailer in continuing to deliver strong results across their store network.” Ms Herron further said.

What were Beacon Lighting’s thoughts on the deal?

Beacon Lighting Chief Executive Officer, Glen Robinson said he was looking forward to tutch’s technology enabling customer assisted sales checkout and or self-service checkout.

“We pride ourselves on providing the latest lighting trends, technologies, and product designs to help our customers live brighter and better every day. tutch will give our customers the ability to access the entire product range with increased convenience and our team members the increased capacity to provide higher levels of service, particularly at peak times.”

The tutch platform is transforming the in-store ecosystem by delivering endless aisle, omni-channel shopping customer experiences (CX) that ensure retailers never miss a sale.