Aussie owned Japanese business acquired by leading U.S.A retail group

In a deal that will see two like-minded brands collectively become a leading global group operating in the outdoor and experiences market, Rhythm Japan has officially joined evo.

evo becomes the parent company, owning 100% of the Japanese business, with the existing Rhythm Japan shareholders becoming part-owners of evo, acquiring a sum of shares.

evo successfully acquires Rhythm Japan

evo is excited to welcome Rhythm Japan to the family and brings with it, deep roots and a breadth of experience in the mountain-based equipment rental space, which will be a major asset as evo looks to continue to elevate and expand its own rental offerings in North America.

Collectively, the group employs up to 830 people.

Aussie businessmen and snow sports experts, Matthew Hampton Rhythm Japan’s Founder and Mick Klima, CEO and co-Founder, launched the Japanese company in 2005 with a goal to increase accessibility to gear required to ride the area’s unique snow conditions.

The group now has 7 store locations in Niseko, Hakuba, and Furano in Japan and has grown its offering significantly while staying true to its roots through community involvement.

Rhythm Japan will continue to operate under the same name and management teams to ensure a seamless transition for consumers, and Hampton will continue to lead Rhythm Japan, joining the evo enterprise leadership team as Managing Director, APAC Region.

“When we started Rhythm Japan in 2005, a core value was, and still is, to be limitless.”

“This partnership with evo is testament to that, I see many similarities between the businesses including a focus on community and a commitment to creating epic experiences.”

“Each business has strengths that complement each other to make a better shared future.”

Comments on evo’s acquisition of Rhythm Japan

Echoing Hampton’s sentiment, Bryce Phillips, Founder and CEO of evo commented, “The first time I set foot in a Rhythm location, I felt something different, something special.”

“Years later, I met Matt and some of the Rhythm team and we quickly became close friends.”

“I had a strong inclination that we’d end up working together given our shared foundation when it comes to core values, culture and commitment to making communities stronger.”

“As kindred spirits we are happy to have the chance to join forces with the Rhythm family.”

In addition to expanding services and markets, the partnership creates a halo effect for the high-quality brands carried at both Rhythm and evo, offering vendors a truly global, omnichannel retail partner, committed to elevating products and brands.