Aumake positions for market growth as international borders reopen

Aumake Limited offers businesses advice and support in order to leverage unique access to an engaged audience in Australia and New Zealand plus China and Asian markets.

Aumake has released an update on current operational and future strategic growth initiatives which have been developed ahead of Australian and New Zealand international border re-openings and are set to provide a significant revenue and market share opportunities.

Return of key demographic and market for Aumake

There is positive commentary from the Australian and New Zealand governments regarding the imminent return of international tourists, starting with international students.

The recent announcement from the Australian government supports the return of 250 fully vaccinated international students a fortnight to key markets in New South Wales and Victoria.

The reopening of borders and change in competitive landscape provides a structural opportunity for Aumake to significantly increase market share in ANZ Asian tourism markets.

This has led to significant revenue generation and a channel to promote new brands in Asia.

Aumake possesses 20 + year strong relationships with some of the largest travel agents and tourism partners in Asia, that have resulted in the company tailoring the itineraries of over 50,000 Chinese visitors during FY20 alone which generated $60 million in revenue.

80% of tourist related product sales were new brands, at nil marketing cost to Aumake.

Aumake will furthermore take additional steps towards increasing market share through the formation of domestic and overseas partnership opportunities in the Asian tourism industry including the assessment of synergistic acquisitions to increase scale quickly.

In addition, the majority of Aumake’s competitors have been unable to continue with their operations because of the COVID-19 pandemic lockdowns and the related cash flow issues and thus, providing an opportunity for Aumake to occupy vacated market share.

A unique combination of physical brick and mortar stores to compliment Aumake online social e-commerce platform helps to facilitate the processes of promoting new brands

Ever since their absence, Asian tourists, including students, represent the most influential and cost-effective marketing channel for new Australian and New Zealand brands.

Aumake is anticipating that there is a new kind of Asian traveler who is sophisticated and affluent, with higher expectations of both online and offline shopping experiences.

Tourism partners reflect expectations of a younger, Free Independent Traveler (FIT) who travel alone or in small groups, from 1st and 2nd Tier Chinese cities to be among the first visitors to visit ANZ, providing exciting and dynamic opportunities for growth.

To cater for their return, Aumake has a strategy for the operation of a few strategic Aumake stores in combination with an increasing network of affiliated third-party stores.

Tourists will be able to experience new brands through third-party infrastructure, providing increased scale and a capital light approach for Aumake to promote new brands.

Aumake operated this third-party physical store model with its operation in Rotorua New Zealand, which historically generated 40% of New Zealand revenue for Aumake.

This capital light physical store approach and conversion of that physical foot traffic to Aumake’s online influencer led social e-commerce platform, provides opportunities to make repeat sales from both direct sales and indirect sales through tourist social networks.

Aumake’s online social ecommerce platform has generated $1.8 million in revenue in the June 2021 quarter, mainly through leveraging influencers predominantly based in China.

Aumake will shortly reopen two physical store stores in Sydney, New South Wales with others to follow, in readiness for the return of international students and tourists.

Changes in the geopolitical and regulatory landscape

Aumake has also been actively implementing a number of strategic initiatives to strengthen its business in response to ongoing geopolitical and regulatory changes in key markets.


Securing logistics pathway to diversified markets in Asia, including China with Wiseway Group facilitates efforts in ensuring that products, including perishable products, can be delivered to market quickly, safely and with full regulatory compliance.

New Zealand is a key strategic priority

Aumake has reactivated its New Zealand presence as a key strategic growth priority given the fact that there is a strong trading relationship between China and New Zealand.

Aumake’s existing presence in New Zealand helps to ensure that the company is ready for the return of Chinese tourists which may occur earlier than in the Australian market.

Aumake has also executed an exclusive Brand Development Agreement with Prizm Group, one of New Zealand’s largest brand incubators and digital marketing agencies.

Growing other tourism markets

Aumake will re-engage with existing travel agent relationships in Korean and Japanese markets which are the next highest spending tourists per visitation after Chinese tourists.

Aumake has a proven track record of adapting to regulatory and geopolitical changes in key markets which has therefore resulted in the company being on track to reach $100 million in revenue for FY20 prior to the impact of the global COVID-19 pandemic.

Vivian Lin, the Head of Strategy and Tourism for Aumake gave additional insights.

“In the last 18 months, while many of our competitors left the tourism industry, Aumake has applied long-term strategic thinking in combination with operational discipline.”

“This strategic approach has facilitated us to position the business with an opportunity to significantly increase the market share given this period of structural change.”

“Our relationships with Asian travel agents and tourism partners are stronger than ever, placing Aumake at the forefront of industry change and to respond to opportunities.”

“We are excited to face the future with a revamped business model that is now significantly more efficient and focused on the promotion of new brands through Asian tourists and students upon their imminent return to Australia and New Zealand.”