Attentive bolsters its APAC region expansion with an office in Australia

Anup Khera, Vice President and General Manager of International at Attentive
Anup Khera, Vice President and General Manager of International at Attentive

Attentive, the conversational commerce platform, announced that it is continuing its global expansion with an office opening in Australia—the first establishment in the APAC and second regional office outside of the US. Over 87% of consumers in Australia said they would like to receive texts from brands or are already subscribed to a brand’s text message program.

What does the expansion mean for APAC clients?

This significant interest from consumers presents a key opportunity for marketers to leverage the Attentive platform to better engage with their customers and drive incremental revenue through conversational commerce. More than 8,000 brands work with Attentive, powering hyper-personalised marketing programs that drove over $15bn in 2022 globally.

The company has continued to expand its conversational platform with products such as Attentive Concierge for two-way conversations that combines AI-assistance and live agents, and LiveSMS that replaces traditional chat to allow real-time answers from agents.

Attentive has interest in APAC, facilitating SMS marketing programs for brands like Charlotte Tilbury, CASETiFY, Cupshe, HartCo. Home + Body, etc. To lead the market, Zach Hotchkiss has been appointed Regional VP of APAC and will build out Attentive’s presence in Australia.

Aparna Gray, Vice President of Marketing at Lexer

“At Lexer, we believe partnerships are key to unlocking the full potential of our technology. We take a fundamental approach in aligning partnerships to the joint value we create for our clients. Attentive has been instrumental in helping us deliver personalization in SMS with Lexer’s CDXP insights,” commented Aparna Gray, Vice President of Marketing at Lexer.

“We’ve witnessed how our collaboration has flourished for clients in the North American market, and we are excited to grow our shared commitment to innovation in APAC.”

What does the expansion mean for Attentive?

“We’re thrilled to build the next pillar of international expansion in Australia to unlock the full value of our SMS-first platform to brands. While Australia is familiar with text messaging as a marketing channel, there is a desire to drive higher ROI via personalization and move away from bulk SMS sending,” said Anup Khera, Vice President and GM of International at Attentive.

“Our world-class technology is known for top-performing list growth tools, advanced audience management, and targeted two-way messages that create a superior customer experience at every stage of the shopping journey,” Anup Khera further commented.

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