ASX-backed technology startup WINEDEPOT launches National Distribution Centre

ASX-backed tech startup WINEDEPOT opens National Distribution Centre
Dean Taylor, CEO of WINEDEPOT

Digital Wine Ventures (ASX: DW8) business, WINEDEPOT, is preparing to launch a 10,000 pallet climate-controlled National Distribution Centre (NDC) on the border of NSW and Victoria, in preparation for the launch of its Direct-to-Trade Marketplace later this year.

Located almost half way between Sydney and Melbourne on one of the countries busiest freight routes, the centre will support WINEDEPOT’s existing network of depots and provide local wineries access to a much-needed regional storage and distribution hub.

Digital Wines CEO Dean Taylor explains that the establishment of a major distribution centre in the Albury-Wodonga region was always part of his original vision for WINEDEPOT.

What does this new solution offer?

“Strategically it makes a lot of sense. Not only will it make WINEDEPOT’s Smart Logistics Solution more appealing to NSW and Victorian producers but also provide an important resource to support the Direct-to-Trade Marketplace when it goes live later this year.”

“The National Distribution Centre has the capability of being expanded to 25,000 pallet spaces if required, providing us the opportunity to increase our presence in the bulk packaged wine storage market, at a time when Wine Australia is warning that the global over supply of wine will be its highest in at least 10 years.”

As one of just three wine companies listed on the ASX, the Sydney based technology startup has experienced exponential growth through COVID-19.

It signed up a record number of new customers, seeing its quarterly orders volumes increase more that 100% as Australian consumers shifted their alcohol purchasing online in response to the government restrictions in relation to coronavirus.

Distinguished wineries that have leapt at the opportunity to embrace WINEDEPOT’s progressive platform include James Halliday’s Winery of the Year 2020 Jim Barry, Brokenwood, Josef Chromy, Primo Estate and Casella Family Brands which includes the famous [yellow tail] brand, to name just a few.

“We’re a company that invests in technology servicing the global wine industry, which is valued at over 300 billion dollars,” says Digital Wine Ventures CEO Dean Taylor.

Recognising the potential of Australia’s fastest growing wine sales channel – the $1 billion online direct-to-consumer market – WINEDEPOT’s Smart Logistics Solution enables wine producers to offer their customers same and next day delivery across all the major capitals.

For one producer this lifted their sales by over 400%.

“Our platform enables wineries to meet modern consumer expectations for faster, cheaper deliveries.”

“This will soon be complimented by our Direct-to-Trade Marketplace which will allow wine producers to connect with over 60,000 licenced venues, reducing their cost to service this market by an estimated $770 million per year.