ASM Global, the venue management firm, has partnered with the Malaysian Ministry of Youth and Sports via Perbadanan Stadium Malaysia (PSM) to enhance existing operations and event activity at the Kuala Lumpur Sports City precinct, the largest sports complex in the region.
What does the partnership mean for Malaysia?
The deal is a further step forward in the Malaysian gov’t’s ambition to see the National Sports Precinct at Bukit Jalil develop a top reputation as the host of leading sports, entertainment and community events. It also expands ASM Global’s footprint in Asia with the addition of an iconic sports and events precinct, including the 87,400-seat Malaysia National Stadium.
The Malaysia National Stadium is not only the largest stadium in Asia outside North Korea, it is now the largest stadium in ASM Global’s worldwide collection. ASM Global brings its vast industry experience in redefining the guest journey, implementing the latest technology, elevating F&B offerings, and the advantage of a regionally based team together with its commercial venue know-how, wide ranging event network and technical capabilities.
ASM Global will partner with local Malaysian firm Sportswork Sdn Bhd in delivering services for Kuala Lumpur Sports City. Malaysia Sports Minister, Y.B. Dato’ Seri Ahmad Faizal bin Dato’ Azumu, said, “We see this MOU as a great opportunity for PSM and ASM Global to enhance Kuala Lumpur Sports City to a premier destination in the global sports and event industry.”
“Both National Stadium Bukit Jalil and Axiata Arena are iconic properties owned by the Malaysian people, and we owe them a responsibility to ensure these venues make us proud.”
What does the partnership mean to ASM Global?
Chairman and Chief Executive of ASM Global APAC and Gulf Region Harvey Lister AM said the group was delighted to be partnering with the team of the Kuala Lumpur Sports City to establish the precinct as a vibrant community and event hub for the Malaysian people.
“We firmly believe the Malaysia National Stadium and the Axiata Arena have the potential expressed by the Malaysia Sports Ministry, and we are proud to welcome the local teams and venues into our network of venues and support the precinct in helping deliver more events for the people of Malaysia and countries in the region,” said Harvey Lister commented.
ASM Global President and CEO Ron Bension said, “We’re on a robust growth in this region. The Kuala Lumpur Sports City precinct is representative of the types of projects we’re championing that enrich the venue benefits and utilize our vast international expertise.”