ASICS, launched the Wallabies jersey for the 2021 season, returning to the iconic gold colour seen in the 1991 Rugby World Cup when the Wallabies lifted the William Webb Ellis Trophy.
The new gold jersey, as voted by fans and Australian Rugby royalty, was designed and manufactured in Australia and consists of 100% polyester fine gauge jersey knit.
The ASICS logo sits proudly besides the green Wallabies logo to complete this classic jersey.
Inspiration for the Return To Gold Wallabies 2021 jersey
It is the 30th anniversary of that World Cup win in 1991 and the new gold jersey combines the history of that famous team with technological advancements in fabric, fit and durability.
Andy Marinos Rugby AU Chief Executive said: “This gold jersey represents more than the 15 players on the field – it’s about our history and our future. It has delivered gold on the biggest stages, it is Australia’s gold, and the thread that binds the entire nation together.”
“ASICS did not shy away from the task asked by Rugby Australia and have put a great amount of detail, effort and focus into this jersey. To turn it around in a matter of months signals the importance and support we have enjoyed in making sure our teams are ready for battle.”
“It was a memorable night this year when the jersey colour was voted on, with clear indications leading into the event that the colour was a fan’s favourite with the poll prior to the event.”
“The Wallabies are excited with the jersey. At Suncorp Stadium they will strive to make us all proud as we unite behind the team and the jersey once again,” Marinos said.
Reactions to the Return To Gold Wallabies 2021 jersey
Reece Hodge, Wallabies Player and ASICS Ambassador said, “I love the colour, reverting to Australia’s gold. The Wallabies jersey is iconic and known around the world.”
“I know I speak for the players when I say, we are excited to wear it and represent Australia.”
Mark Brunton, ASICS Oceania MD said, “We’ve worked closely with Rugby Australia in recent months to ensure the colour of the famous jersey resonates with fans and players alike.”
“The iconic gold’s historical success will inspire current Wallabies players when they wear it.”
“Consistency in the gold jersey moving forward is a powerful statement. Having the jersey manufactured in Australia excites us to launch for fans to purchase.”
ASICS also launched their marketing campaign “Bound Forever” which emphasises that the jersey means more than just the threads that bind to make it.
The jersey connects fans to players and connects the past to the future. Former Wallaby captain John Eales delivered the powerful voice over.
The campaign highlights that the jersey not only represents the 15 players on the field, but also respect, sportsmanship, and togetherness.