Arby’s, one of the largest restaurant chains in the US, opened its first restaurant in Riyadh on May 1, featuring a menu that mixes U.S. favorites with exclusive items guests can’t get anywhere else. Shahia Foods Limited Company is one of the region’s premier multi-unit restaurant operators and the master franchisee for Dunkin’ in Saudi Arabia and Bahrain.
What can customers expect of Arby’s Riyadh?
The newly launched Arby’s Riyadh menu features 10 high-quality meat stacks that are made by hand at the restaurant every day. Each particular stack is specially designed to bring out the best flavors in our meats, with multiple layers of freshly-sliced protein, served warm with melted cheeses, vegetables, sauces and other delicious toppings on toasted buns.
Like its menu in the U.S., guests in Riyadh can enjoy a variety of meats, from tender roast beef sliced to order, to beef brisket smoked for many hours over wood fire, to marinated smokey pulled chicken sizzling with flavor. And to complement your stack, Arby’s offers signature sides like seasoned Curly Fries, crispy onion rings and cheese sticks.
Special menu items that can only be found in Saudi Arabia include a Smoked Brisket Philly, which builds on Arby’s signature beef brisket with the addition of roasted vegetables and melted swiss cheese, and a Smokey Barbeque Chicken sandwich with juicy, pulled chicken marinated to perfection in warm shawarma spices and drenched in Arby’s Smoky BBQ sauce.
What does the expansion mean for stakeholders?
“Arby’s entry into Saudi Arabia is an exciting milestone for the brands international growth story. We are pleased with our Dunkin’ alliance with Shahia Foods and are excited to expand our portfolio and bring our authority in meat quality and flavor to guests in a growing region,” said Michael Haley, President and Managing Director of International for Inspire Brands.
Saud Abdullah Al Athel, CEO of Shahia Foods, has had his eye on bringing Arby’s to the Kingdom given its unique menu. Shahia Foods operates over 700 Dunkin’ locations across Saudi Arabia, Bahrain and Germany, with plans for continued development across all markets.
“Adapting restaurants for international tastes is always a fun challenge, and we’re excited to share what makes Arby’s such a unique and celebrated brand in the U.S. with what are sure to be craveable new favorites. The team worked tirelessly to create a dining experience and menu offering that will resonate strongly with Saudi guests while firmly rooted in the original Arby’s experience,” said Saud Abdullah Al Athel, Chief Executive Officer of Shahia Foods.
Arby’s now operates 180 locations across eight countries outside the U.S., with plans for further growth in the Kingdom of Saudi Arabia and Southeast Mexico in the coming months. Arby’s in Riyadh is located on Uthman lbn Affan Road in close proximity to Al Nakheel Mall. The restaurant is 270 m2 with a drive-thru and dine-in seating for up to 70 guests.
For more information about Arby’s or to view the menu in Saudi Arabia, visit the website.