Apromore closes Series B funding round led by Salesforce and GBTEC

Marcello La Rosa, Chief Executive Officer at Apromore

Apromore, a provider of value-driven process mining software, announced its Series B funding round of USD $10.3 million (AUD $15.8 million) with investment from Salesforce and GBTEC, a Main Capital Partners backed company. In addition to the investment, Apromore has established a partnership with Salesforce to provide transparent connectivity between Salesforce Clouds and the Apromore process mining platform, leveraging MuleSoft tech. 

The combined soluton enables organizations to seamlessly uncover friction points, bottlenecks, and optimization opportunities in their sales and service processes.

What does the funding mean for Apromore?

The Series B round will enable Apromore to expand its product capabilities and connectivity options to meet the growing demand for best-of-breed process mining solutions from financial services, telecom, and other service-oriented businesses. The investment will also allow Apromore to further develop its geographic presence and extend its product portfolio into the field of prescriptive process analytics and AI-augmented process optimization.

Using the Apromore connector, available in Anypoint Exchange, business stakeholders can uncover the actual paths and performance of their lead-to-quote or incident management processes running in Salesforce Sales Cloud or Service Cloud respectively. In addition, Apromore surfaces customer pain points, reasons for delays and Service-Level-Agreement (SLA) violations, breaches of business policies, and other improvement opportunities.

Commenting on the partnership, Marcello La Rosa, Apromore CEO and Professor at the University of Melbourne, said, “As businesses look for solutions to improve profitability, customer experience, and efficient delivery to combat rising costs, process mining is providing a competitive advantage of increased agility against ongoing economic disruption.”

“Combined with the investment, the partnership validates the need for process mining solutions that are system-neutral and can be deployed to empower citizen process experts.”

What is the product offering of Salesforce Flow?

“For businesses to keep up with increasing customer and employee demands, accelerated digital transformation is critical. Salesforce Flow is an end-to-end automation platform, powered by MuleSoft, that can bring automation to any system or data source, anywhere,” said Liam Doyle, Senior Vice President and General Manager of Automation, MuleSoft.

“This allows our clients to map and analyze business processes orchestrated by Salesforce and uncover opportunities to drive business agility and efficient growth through automation.”

Process mining enables rapid, objective process discovery at scale, allowing users to analyze business processes and pinpoint areas of friction, inefficiency, and non-compliance. Apromore further empowers businesses with the ability to simulate the impact of changes, avoiding costly missteps in operational excellence, transformation, or operating model changes.

Learn more about the Apromore MuleSoft Process Mining Connector here.