Apptio appoints Mark West as Regional Vice President for ANZ

Mark West, Regional Vice President for ANZ at Apptio

Apptio Inc, the provider of technology business management (TBM) and cost optimisation solutions, has appointed Mark West to Regional Vice President for Australia and New Zealand.

What does West bring to Apptio in the new role?

West is charged with evolving Apptio’s go-to-market strategy, with focus on helping firms managing spiralling cloud costs and budget waste. This includes optimising existing and establishing relationships with A/NZ’s largest banks, retailers, telecommunications providers, and federal and state govt agencies, among others, alongside Apptio’s partner ecosystem.

West is a software-as-a-service (SaaS) specialist who joins Apptio with more than 20 years’ technology industry experience, of which the last 12 have been in senior leadership roles.

He was most recently Regional Vice President Australia and New Zealand at UiPath, prior to which he held similar positions at AppDynamics, Concur, NetSuite and Aconex. Mark, who is based in Sydney, reports to Tarun Kumar Kalra, Vice President Asia-Pacific (APAC) at Apptio.

“The number one thing Australia and New Zealand companies – and in particular CIOs – are worried about is growing cloud spend. Everyone’s struggling with budgets, and every dollar invested counts in the face of inflation and anticipated recession,” commented West.

“Apptio has great people, great technology, and an impressive customer base in Australia and New Zealand. Joining the company gives me the opportunity to directly influence local organisations’ ability to overcome financial headaches with quantifiable results, and the ability to impact a broad range of stakeholders, including business, technology and finance leaders.”

What were the executive’s take on West’s appointment?

“The A/NZ market continues to maintain its strategic position in technology maturity and evolution curve with CIOs and CFOs of leading organisation continuing to emphasise the importance of technology spend visibility and accountability,” said Kumar Kalra.

“The rapid shift of business critical workloads to public clouds is further driving the need for greater cost transparency and optimisation. We continue to witness encouraging demand and traction in this market, and Mark will be crucial at this phase of our growth,”Kumar added.

In Australia and New Zealand, Apptio works with Commonwealth Bank of Australia, ANZ, KPMG, Telstra, eHealth NSW, Transport for NSW, Woolworths Group, and Coles, and others.