AMI releases new micro-credentials to highlight work-based expertise

John Clay, Chair of Australian Marketing Institute's Professional Advancement Committee

Australian Marketing Institute (AMI), the marketers professional association, announced a new range of industry based micro-credentials in partnership with VETASSESS.

The AMI micro-credential provides marketers with an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills; at a time when more than ever it is important to set yourself apart in a crowded market.

AMI micro-credentials to give experts industry validation

“Our micro-credentials offers a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training” said John Clay, Chair of Australian Marketing Institute’s Professional Advancement Committee.

“Micro-credentials form an essential component to support professional career paths in marketing; with our other important aspects being accreditation of University degrees in Australia, and the delivery of the most comprehensive marketing education and training programmes through our partnership with the Chartered Institute of Marketing.”

Today’s marketers have to navigate the ever-changing landscape of tools, channels, and strategies in order to be successful. No matter your area of specialisation, the AMI micro-credential will provide you with industry-validated recognition of your skills.

Developed in collaboration with VETASSESS, an assessment authority in Australia for skilled migration assessments, the AMI micro-credential is underpinned by industry expert validation.

A professional practice credential, aligned to global qualification and industry frameworks, provides you with the forum to validate your skills across five pillars of marketing.

The AMI micro-credential shows recognition of a marketers’ technical knowledge in areas like digital and data-driven marketing; content and creative marketing and client experience.

The AMI micro-credential process is designed to be straightforward. You don’t need to sit an exam or attend any classes to demonstrate your chosen skill. Instead, AMI’s micro-credential is about recognising the skills you already have through an evidence-based assessment.

AMI micro-credentials offer experts unique advantage

AMI micro-credential assessments are conducted by our partner VETASSESS on the basis of the evidence you select to convey and document your expertise in marketing. VETASSESS Executive Director Rob Thomason made the following remarks on AMI micro-credentials.

“The AMI micro-credentials give marketing professionals the unique opportunity to showcase their specialist skills in five areas of marketing such as data-driven marketing, content marketing, digital marketing, creative design marketing and customer experience.”

“These micro-credentials recognise the value of skills and experience built over time. Professional marketers can post their micro-credential to their professional site, signature or website to inform clients and peers of their achievements,” he concluded.

John Clay further added “if you haven’t got a degree or diploma in marketing but have years of experience in delivering marketing programmes, this is a simple way to get industry recognition for your expertise; for you to use when applying for new marketing roles.”