Amazon Australia announced Automotive Part Finder, a tool which enables clients to shop by vehicle and find parts and accessories manufactured to fit their car. Part Finder matches from a range of over 100,000 vehicle specific products like windscreen wiper blades, light bulbs, brake pads, filters etc, to a number of Australia’s most popular cars from the last decade.
Why is the initiative perfect for road trippers?
Research commissioned by Amazon Australia found that 43% of Australians plan on travelling somewhere in Australia this winter, with those planning on a road trip (31%) far exceeding those planning to fly domestically (12%). Whilst most (83%) Aussies love going on road trips, 39% admit to feeling stressed about the preparation required.
Amazon’s Automotive Part Finder feature can help alleviate stress by making it easier for Aussies to get their car road trip ready. Customers can now enter their vehicle’s brand, model, year, series and engine type to browse products designed specifically for their car.
This tool will be of benefit to the 21% of Aussies that are held back from doing their own basic maintenance because they don’t know what parts fit their car, and the 15% that do not know where to look for parts. Automotive Part Finder also allows clients to save different vehicles in their very own virtual Amazon Garage to shop vehicle specific items on site.
Commenting on the announcement, Ian Bradley, Head of Automotive, Amazon Australia said, “Aussies love taking to the open road and exploring the great outdoors. With the news of Automotive Part Finder on Amazon.com.au, we’re excited to make it even more convenient for our customers to find the right parts and accessories easily for their vehicles.”
“Not only can customers shop products for their car more easily, but they can conveniently purchase any other items they may need before heading off on a road trip,” Ian added.
Why is Amazon’s initiative a unique offering?
The research found that 84% of Aussies check their car before heading off on a long journey, with tyre pressure (58%), and oil level (53%) being the most common car checks Aussies do themselves. A quarter (24%) admit they don’t do basic maintenance tasks themselves with more than two in five (44%) going to their garage or mechanic when needing basic car parts and one in ten (11%) spending more than $900 a year on basic car repairs.
“As We Wander. Myself and Luke have been full time road trippers since 2017, travelling Australia and checking out what this beautiful country has to offer. We want to encourage people to take to the road and take advantage of their home soil and we welcome anything that makes it easier to do that,” commented road trippers Luke Riddle and Jess Caldwell.
“Amazon’s Automotive Part Finder means you can find the right part whilst stocking up on whatever else you need for your journey making it really convenient to prep for a road trip.”
Customers can shop from millions of automotive products across thousands of brands including Bosch, Autoglym, Mothers, Bendix and Ryco, thanks to selling partners such as 4WD Supacentre, Rolan Australia, Auto One and Online Auto Parts and more.
With more than 125 million products available on Amazon.com.au, customers can conveniently shop for their next road trip with a huge range of products available across automotive, fashion, beauty, pantry food and drink, books, board games and more.
What else is Amazon offering Aussies?
With Amazon Australia’s Mid Year Sale now live, customers can also access great savings across a huge range of products. Other key findings from the research include:
- Family tripping: Parents of children under 18 are more than four times as likely to be planning a road trip (43%) than flying over winter (10%). Parents are also spending $74 more than average on basic repairs ($518.2 vs an average of $444.1, difference $74.1).
- Across the ages: Millennials are the most road-trip-happy generation with nine in ten (89%) saying they love going on road trips (Gen Z 77%, Gen X 83%, Baby Boomers 81%); however, it is Baby Boomers who are the least likely to feel stressed when preparing for a road trip (27%. Gen Z 50%, Millennials 43%, Gen X 40%).
The younger generations, particularly Millennials are outspending their counterparts on basic repairs/services (Millennials $491.0, Gen Z $457.8; Gen X $429.8, Baby Boomers $404.5).
- Creature comforts: When it comes to what to pack for a road trip, 50% of Aussies will pack comfort items like their favourite pillow (40%), tea bags, candles, or their favourite mug (25%), but only 32% will pack car essentials such as windscreen wiper fluid.
- Hungry business: Packing snacks (79%) for a road trip is a priority for more Australians than checking the radiator coolant (69%), the windscreen (68%), and wiper fluid (67%).
- Keen to learn: More than 70% of Australians want to learn basic car maintenance to manage car costs (74%) or prepare themselves for road trips (72%).
For more about Automotive Part Finder visit; www.amazon.com.au/aussieroadtrip.
