Amanotes affirms its goal of building the leading interactive music ecosystem that offers users an interactive and personalized experience. In 2023 it continues to focus on building strong relationships with partners, pursuing M&A initiatives and forging strategic partnerships, developing and applying cutting-edge technologies, and attracting and nurturing top talents.
Amanotes is an interactive music firm that has made its mark in the music game industry with popular games like Magic Tiles 3 and Tiles Hop. With 200+ employees and users in over 190 countries, it has established itself as a key player in shaping the music game industry.
How does Amanotes plan to realise their vision?
The firm has achieved nearly 2.9 billion downloads to cement its position as the No. 1 music game publisher. Furthermore, it is committed to building an interactive music ecosystem that offers users multi-dimensional and more profound music experiences beyond just listening.
Through a range of products, the ecosystem allows each individual to interact with music in their own way. In 2023 Amanotes aims to realise the vision through four key strategies.
Building strong relationships with core partners
Amanotes develops its ecosystem by cultivating close relationships, cooperation and joint development with three partners: music consumers, music developers, and indie developers.
For music consumers
It provides diverse and personalised interactive music experiences by using insights derived from its sophisticated data processing tech. From discovering and streaming music and playing music-based games to learning musical skills, simulating instruments, and connecting with friends on the app, music consumers can find all their needs satisfied with Amanotes.
For music developers
Music developers include; copyright holders, music publishers and artists. Amanotes brings a steady revenue stream and offers new ways to release music. Its collaboration helps them expand their market and reach millions of music consumers in a more immersive and personalised way. For indie artists, the platforms in the ecosystem offer new creative motivation and provide a foundation for them to develop their creativity to the fullest.
For indie developers
Amanotes offers expertise and support, including valuable insights from over 100 million active monthly users, advanced music tech, music licensing, and revenue optimisation tools. Through relationships with global partners, Amanotes helps indie developers build a healthy revenue stream and sustainable user acquisition strategy to ensure their products’ success.
M&A initiatives, strategic partnerships
Amanotes is dedicated to pursuing M&A initiatives and forging strategic partnerships to attain market advantages. The company focuses on identifying potential partners such as Simple Music Games studios/publishers, and seeks collaboration with companies specialising in innovative sectors such as artificial intelligence and music education technology.
Furthermore, the organisation is also stepping up its cooperation with various independent music labels and artists to enrich its song library and bring millions of songs to its users.
Bill Vo, CEO of Amanotes, said about the firm’s M&A and partnership strategy: “Thanks to our extensive experience in interactive music tech, leading product publishing capabilities, and dedicated development team, Amanotes is confident about its foundation and strategy.”
“Through close relationships with global partners like Google, AWS, ironSource, AppLovin, Mintegral, we enhance our ability to acquire users and optimise our monetization strategy based on the huge data of over 100 million monthly active users. On these bases, Amanotes welcomes new partnerships to develop and grow with us, thereby quickly accomplishing the Interactive Music Ecosystem and helping users get the best experience with music.”
Developing, applying cutting-edge technologies
To optimize every consumer’s music experience, Amanotes constantly develops and applies advanced artificial intelligence (AI) technologies to its system to improve personalization and increase value based on an extensive song library and vast user database.
AI’s three segments – analysis, engineering, and machine learning/AI – can analyze data from 100 million monthly active users and build a 90-day user revenue forecast model, helping the product development team adjust commercialisation strategies in time to ensure product success. At the same time, advanced AI technologies enable Amanotes to dissect songs into music maps with notes, pitch and length to design products suitable for each individual.
Attracting, nurturing top talent
Amanotes recognizes that outstanding human resources are also critical to achieving an accomplished ecosystem. At Amanotes, music is embodied in its corporate culture, inspiring each member to explore their passion for music while advancing their professional skills.
From setting up a music-themed workspace to encouraging employees to play musical instruments and providing benefits such as sponsoring free music training courses, concert tickets and music listening applications, Amanotes has differentiated itself from other tech companies thanks to its strategy of investing intensively and persistently in employees.