Alipay+ and its e-wallet partner GCash were featured last week at the Philippines launch of SHEIN, the fashion and lifestyle e-retailer’s first-ever popup store. The event showcased how Alipay+ utilized its payments and marketing solutions to engage the e-commerce giant and e-wallet users in a few online to brick-and-mortar scenarios through exclusive incentives.
Introduced by Ant Group in 2020, Alipay+ is a suite of cross-border payment, marketing and merchant digitization solutions connecting global brands with mobile-savvy consumers, with an aim to enable businesses, especially small and medium-sized enterprises, to process a wide range of mobile payment methods and reach more than 1 billion consumers.
What were the partnership highlights?
GCash users who visited the offline popup store and completed online payment through Alipay+ on SHEIN’s website or app enjoyed extra PHP130 off at checkout with promotion codes provided on site. Users whose online orders exceeded PHP2999 also won a magic blind box designed by Alipay+ for the four-day popup event, which started on October 20.
The SHEIN event also attracted broad attention and participation from the public as those Alipay+ magic blind box winners enthusiastically shared their joyful moments at the popup store on social media, including Instagram to strike their best poses on the runway and at the photo booth with eye-catching clothes and accessories from the popup.
Apart from GCash (The Philippines), several other popular Asian e-wallets powered by the Alipay+ cross-border payment tech, like TrueMoney (Thailand), Touch ’n Go eWallet (Malaysia) and Kakao Pay (South Korea), are accepted on SHEIN’s website and mobile app.
As a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all, SHEIN has reached customers in over 150 countries and regions worldwide.
What were the stakeholders’ thoughts on the partnership?
Jing Yin, General Manager of Acquiring Service and Global Strategic Accounts of Ant Group, said: “Alipay+ is committed to helping merchants reach over 1 billion consumers and assist them in making smooth payments when they place orders from our merchant partners.”
“We are excited to partner with SHEIN at its first-ever popup store in the Philippines and we are looking forward to bringing more exclusive offers and benefits to SHEIN and other Alipay+ merchant partners as well as our partner wallet users across the world in the future.”
“SHEIN is excited about its first popup store in the Philippines and is dedicated to exploring new ways to better serve clients by providing more exciting events and opportunities. SHEIN is also keen to working with business partners to enable smooth payment experience for SHEIN’s users, and maximize the impacts of its marketing campaigns through offering designated offers with its partners that are attractive to the participants,” the company said.
Alipay+ and SHEIN has been exploring partnership around payment and marketing since mid-2021. In addition, SHEIN has also been piloting the Alipay+ marketing solutions, including Alipay+ Rewards and cashier-based marketing service to reach potential consumers and improve transaction conversion rate in markets such as the Philippines.