Airtasker appoints Noelle Kim, former Instagram APAC marketer as CMO

Noelle Kim, Chief Marketing Officer at Airtasker

Airtasker announced the appointment of Noelle Kim to the position of Chief Marketing Officer (CMO) to lead the company’s rapid ramp up in global marketing investment.

Kim’s appointment, which follows a successful IPO in March, strengthens the leadership bench and sets Airtasker up for further growth and expansion in Australia, UK and the US.

Kim brings a wealth of experience, strong business acumen and international perspective garnered over two decades across Australia and the US.

Airtasker confident with Noelle Kim’s appointment

She joins Airtasker from Facebook, where she rose to Head of Marketing (APAC) for Facebook, Instagram and Whatsapp. IShe will oversee the expansion and management of growth and marketing teams, working with Tim Fung to grow the brand in the US and UK markets.

Speaking of the appointment and future vision, CMO Noelle Kim said, “I’m thrilled to join Airtasker at such a pivotal moment for the business.”

“As CMO, my role is to be the voice of our Taskers and Posters and to truly understand the value Airtasker brings to both sides of the marketplace, so we can connect with our customers with the right message at the right time, and inspire them to get more done.”

“Am a business person first and a marketer second. The perspective I bring to the role prioritises value whilst embedding a culture of experimentation, innovation and creativity.”

“In 3-5 years, regardless of what country you’re in, I want Airtasker to be a global household name and to be top of mind when you think of local services or need a problem solved.”

Airtasker Co-founder and CEO, Tim Fung said, “We’re super excited to have Noelle join the Airtasker team as a truly seasoned marketer with a strong commercial mindset.”

“Her ability to design and execute impactful global campaigns will be a valuable addition to our executive leadership team as we move into the next phase of Airtasker’s growth.”