How does Adthos’ new innovation work?
Advertisers simply submit a short briefing via a self-service portal, and using AI technology, Adthos will generate the script, adding AI voices, sound effects and music, resulting in a fully AI-produced advert that’s available for immediate play-out instantly. The platform utilizes a dozen AI technologies including GPT-4, the latest language model released by OpenAI.
Adthos’ platform’s library offers hundreds of hand-picked and trained top-quality AI voices that collectively hold 1000 IMDB credits, including several Emmy Award winning artists and voice actors. This breakthrough technology provides advertisers with efficient self-service and instant production of high-quality audio adverts featuring the best voice talent available.
What is the market offering of Adthos’ self-service portal?
For publishers it enables the kind of micro-transactions that help support long-tail revenue streams. Publishers can also add their own branding to the self-service portal, offering a more personalized service for their clients and customers. Adthos offers out-of-the-box integrations with effective radio automation systems and ad-servers meaning creative audio can be immediately played out, enabling publishers to create a true self-service ad-buying platform.
Raoul Wedel, CEO of Adthos: “Adthos has delivered several firsts to the industry, but I’m more excited about this than any other. We’ve been working with OpenAI for the last two years as part of their programs and have already pioneered its use for creative scriptwriting. The addition of AI to select voices, music, and sound effects takes it to a new and exciting level!”
