Who is the winner of the Best Job campaign?
The campaign was launched in March, with a shortlist of 30 creators announced earlier in April. Josh Hickie from the Sunshine Coast impressed the judging panel with a selection of creative photos and carefully crafted video edits of him and friends foil-boarding.
For the $100,000 contract, Josh Hickie will participate in and shoot 12 adventures for Adrenaline, spanning travel, skydiving, climbing, over the course of the next 12 months.
What were the stakeholder thoughts on the campaign?
Having connected the two brands, Two Palms Founder and Director, Ed Ringwood commented that the campaign is testament to the power of partnerships and how an idea can grow and evolve with the power of the right partners, people and products.
“What I love about this campaign is that it brought together two brands that celebrate adventure and share values of having people experience, celebrate and live in the moment. It’s a perfect fit in terms of a partnership and a natural fit for GoPro to amplify and capture the adventure and experiences readily available via Adrenaline,” said Ringwood.
Two Palms Media brought the campaign to life through a series of lively and engaging promotional social media edits, customised for both the GoPro and Adrenaline brands.
Additionally, Two Palms Media facilitated the creation of a bespoke ‘Best Job in the World’ GoPro Awards page, and in phase one of the campaign, filtered through over 1,114 entries over a 4-week period to narrow down the content for the selection of the 30 finalists.
Toni Westlake, Brand Manager – Adrenaline said, “We’re delighted to have worked with GoPro and Two Palms to support creative talent. Feedback from the campaign has been positive, and no doubt has inspired many Australians to embrace adventure. We’re looking forward to having Josh join the team and seeing what can be produced in the year to come.”