Adobe unleashes new era of creativity for its customers with the commercial release of Gen AI-powered solution

Adobe has announced the commercial release of Firefly, its family of creative generative AI models, with native integration across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud – unleashing a new era of AI-enhanced creativity for its global customers.

What is the market offering of Adobe’s solution?

The release includes a Firefly web application, a playground for exploring AI-assisted creative expression; Firefly-powered capabilities integrated into Photoshop, Express workflows, and Illustrator; as well as Adobe GenStudio to solve Enterprise content supply chain needs.

Adobe Firefly

Firefly supports text prompts in over 100 languages and enables users around the world to create stunning content that is designed to be safe for commercial use. With new Generative Credits included in their subscriptions, Creative Cloud, Express and Firefly subscribers will benefit from expanded value of Firefly powered capabilities as a core part of their workflows.

Adobe Firefly for Enterprise is now available for businesses to deploy AI-generated content. Clients will be able to access the solution through Creative Cloud, Express and Experience Cloud. Adobe’s first model was trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired. The firm is working with Enterprise clients to enable them to customise models using their assets to generate custom content.

“With over 2 billion images generated during the beta, Adobe Firefly is ushering in a new era of creative expression for customers across every segment. Firefly’s breathtaking capabilities combined with the rich tooling of our Creative Cloud apps, Express, the Firefly web app and Adobe Experience Cloud, give creators unparalleled opportunities to work with Gen AI in new, rich and productive ways,” said David Wadhwani, president, Digital Media Business, Adobe.

Creative Cloud

The next-generation of Creative Cloud starts with Firefly-powered features now available in Photoshop and Illustrator, as well as AI-powered innovation in Premiere Pro and After Effects.

To enable broad access to Generative AI workflows, Creative Cloud paid plans now include the new Firefly web application, a playground for exploring artificial intelligence-assisted creative expression, and Express Premium, the all-in-one creativity app with new generative AI Text to Image and Text Effects features that make it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos and more.

Adobe Express

Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content. Firefly features in Express, including Text to Image and Text Effects, are now commercially available to creators globally, revolutionising how people and brands worldwide turn ideas into standout content and stunning social media campaigns.

Adobe GenStudio

Adobe is introducing Adobe GenStudio, a new innovative solution that combines the best of content ideation, creation, production and activation to revolutionise the Enterprise content supply chain with the powers of generative artificial intelligence. Adobe GenStudio is a comprehensive, integrated solution for any Enterprise to supercharge and simplify their creation-to-activation process with generative AI capabilities and intelligent automation.

What does this mean for Adobe’s customers?

As a trusted partner to individuals and businesses of all sizes, Adobe develops and deploys AI capabilities with a customer-centric approach, guided by its AI Ethics principles to ensure content and data transparency. Adobe designed Firefly’s generative AI output to be safe for commercial use. Firefly for Enterprise offers firms the opportunity to obtain an intellectual property (IP) indemnification for content generated by most Firefly-powered workflows.

By default, Firefly includes Content Credentials on every asset created using Firefly to indicate that generative AI was used, bringing more trust and transparency to digital content. Content Credentials are verifiable details that serve as a digital “nutrition label.” They show information including an asset’s name, creation date, tools used for creation and any edits made.

Powered by free, open-source technology from the Content Authenticity Initiative (CAI), this data remains associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content.