Adobe Firefly taps Google’s Bard to deliver creator-focused AI use-cases

Adobe showcased the incredible momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative. In the first month since Adobe’s Firefly beta launch, creators made it one of the company’s most successful betas ever and generated more than 70 million images with capabilities such as text-to-image, vector re-coloring and text effects, with more coming in the weeks ahead.

What does the intergration with Bard mean for clients?

Adobe developed Firefly, a new family of creative AI models, with its AI ethics principles of accountability, responsibility and transparency, enabling Firefly models to be creator-focused and safe for commercial use. Adobe and Google are now bringing Firefly to Bard, Google’s conversational AI, with the ability to continue the creative journey further in Adobe Express.

In the coming months, Firefly will become the premier AI partner for Bard, powering and highlighting text-to-image capabilities. With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images in Bard and then modify and use them to create designs via Express.

Adobe and Google are approaching this partnership through a creator-focused lens. Adobe will use the Content Authenticity Initiative’s (CAI) open-source Content Credentials tech to bring transparency to images generated through this integration. This partnership between Adobe and Google will deliver creator-focused generative AI to millions more people.

Firefly by Adobe is currently the most differentiated generative AI service that generates commercially viable, professional quality content, and is designed to be embedded directly into creators’ workflows both in Adobe’s own applications and now in Bard by Google.

Firefly’s first model is trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired. Enterprise businesses will be able to train Firefly with their own creative collateral in order to generate content in the company’s brand language. The integration of Firefly across Adobe Experience Cloud applications will allow marketing organizations to use Firefly to accelerate their content supply chain production.

What does the partnership mean for Adobe and Google?

“The incredible response to our Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the strong demand for a creator-centric, commercially viable approach. We’re empowering millions more people to use Firefly for creative inspiration and design and share standout content with Adobe Express through this integration with Bard by Google,” commented Ely Greenfield, CTO, Digital Media at Adobe.

“Generative AI has captured the world’s attention and changed how we think about collaboration and productivity. We’re thrilled to partner with Adobe Firefly, giving our users the power to bring their creative ideas to life, quickly and easily – directly in Bard,” commented Sissie Hsiao, Vice President and General Manager of Assistant and Bard at Google.

Dana Rao, General Counsel and Chief Trust Officer at Adobe
Dana Rao, General Counsel and Chief Trust Officer at Adobe

Commenting on Firefly, Dana Rao, General Counsel and Chief Trust Officer at Adobe, said, “At this critical moment in history, as generative artificial intelligence becomes more powerful and prevalent than ever, people need a way to tell what’s behind the content they’re consuming.”

“Content Credentials will enable creators to tell their stories authentically, while providing easy-to-use tools to verify how a piece of content was created and modified. This milestone shows the value of restoring trust online and incredible momentum behind the Content Authenticity Initiative solution across every vertical and industry,” Rao further commented.

What does the CAI expansion mean for the sector?

The CAI, which was founded by Adobe, has exceeded a significant milestone, surpassing 1,000 members with new additions to its global coalition including Universal Music Group (UMG), Stability AI and They join a broad mix of tech and media companies, camera manufacturers, creative professionals, researchers, NGOs and many others.

With the emergence of generative AI, Content Credentials serve an essential role in ensuring people know whether a piece of content was created by a human, AI-generated or AI-edited.

The integration of Firefly with Bard by Google will bring Adobe’s ethically developed image creation and editing capabilities to millions of Google users who will be able to modify the images in Express and use them to create standout content with inspiration from Express’s beautiful, high-quality collection of templates, fonts, Stock images and assets.

Express is an all-in-one content creation application that makes it fast, easy and fun to design and share standout social media posts, videos, images, PDFs, flyers, logos and more.

Because Firefly has the CAI’s Content Credentials on by default, every image created in Bard using Firefly will have transparency built in. The CAI’s Content Credentials are a free, open-source tool that serve as a digital “nutrition label.” Content Credentials can show information such as name, date, the tools used to create an image and any edits made to that image.

Also, they remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content.