Adobe unveiled Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows. The Firefly-powered Generative Fill is the first co-pilot in creative and design workflows, giving users a new way to work by easily adding, extending or removing content from images non-destructively in seconds using simple text prompts.
This beta release of Photoshop is Adobe’s first Creative Cloud application to deeply integrate Firefly with an exciting roadmap ahead that will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express. Adobe has over a decade-long history of artificial intelligence (AI) innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon.
Why is Generative Fill a revolutionary feature?
Commenting on the solution, Ashley Still, Senior Vice President, Digital Media at Adobe, said, “By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our esteemed customers. Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop, empowering customers to bring their visions to life at the speed of their imaginations.”
Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimise and review billions of pieces of content. Firefly, Adobe’s family of unique creative generative artificial intelligence models, now brings even more precision, power, speed and ease directly into workflows where content is created or modified.
Firefly, Adobe’s family of creative generative AI models, launched six weeks ago with an initial focus on the generation of images and text effects. It has quickly became one of the most successful beta launches in Adobe’s history, with beta users generating over 100 million assets. Since its launch, Firefly has expanded to support vector recoloring and generative fill.
Firefly is the only AI service that generates commercially viable, professional quality content and is designed to be embedded into creators’ workflows. Firefly’s first model is trained on Adobe Stock images, openly licensed content and other public domain content without copyright restrictions. Enterprises will be able to extend Firefly with their creative collateral in order to generate content that includes the company’s images, vectors and brand language.
What does Firefly integration mean for creatives?
The integration of Adobe Firefly across Adobe Experience Cloud applications will allow marketing organisations to use Firefly to accelerate their content supply chain production.
Supercharging Creativity and Design
The deep integration of next-generation AI across Photoshop’s core tools uniquely enables new creative workflows that supercharge ideation with precise creative control for production quality content creation. Generative Fill automatically matches perspective, lighting and style of images to enable users achieve astounding results while reducing tedious tasks.
It expands creative expression and productivity and enhances creative confidence of creators with the use of natural language and concepts to generate digital content in seconds:
- Powered by Firefly: Firefly is designed to generate images that are safe for commercial use and is trained on Adobe Stock’s hundreds of millions of professional-grade, licensed, high-resolution images, helping ensure Firefly won’t generate content based on other peoples’ or brands’ intellectual property (IP).
- Magically leap from idea to image, with simple text prompts: Add, extend or remove content from images to achieve astounding results.
- Edit non-destructively: Create newly generated content in generative layers, enabling you to rapidly iterate through a myriad of creative possibilities and reverse the effects when you want, without impacting your original image.
- Create at a transformative rate: Experiment with off-the-wall ideas, ideate different concepts and produce boundless variations of high-quality content as fast as you can type.
- Available as a web tool: Generative Fill is also available as a new module in the Firefly beta for users interested in testing the new capabilities on the web.
As a trusted partner to individuals and businesses of all sizes, Adobe deploys all AI capabilities with a customer-centric approach and according to its AI Ethics principles to ensure content and data transparency. Generative Fill supports Content Credentials, serving a vital role in ensuring people know whether content was created by a human, AI-generated or AI-edited.
Content Credentials are like “nutrition labels” for digital content and remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content. The tech was developed by the Content Authenticity Initiative, which Adobe founded and recently surpassed 1,000 members.
Additional New Innovations in Photoshop
Adobe updated Photoshop with capabilities to enhance and accelerate creative workflows. New Adjustment Presets, Contextual Task Bar, Remove Tool and Enhanced Gradients enable users to make complex edits and create unique designs while saving time. Read more here.
Photoshop’s Generative Fill feature is available in the desktop beta app and will be generally available in the second half of 2023. It is available today as a module in the Firefly beta app.
What is the wider industry context of this product launch?
Generative AI: The Future of Design
Generative AI is a rapidly emerging field with the potential to revolutionize the design process. By using artificial intelligence to generate new and innovative designs, generative AI can help designers to create better products, faster.
There are many ways in which generative AI can be used to improve the design process. For example, generative AI can be used to:
- Generate new design ideas: Generative AI can be used to generate new design ideas by exploring a vast space of possible solutions. This can be especially helpful for designers who are struggling to come up with new ideas.
- Optimize designs: Generative AI can be used to optimize existing designs by finding the best possible solution for a given set of constraints. This can help designers to create more efficient and effective designs.
- Personalize designs: Generative AI can be used to personalize designs by creating designs that are tailored to the specific needs of a user. This can help designers to create more engaging and user-friendly designs.
In addition to these benefits, generative AI also has the potential to make the design process more efficient and collaborative. For example, generative AI can be used to automate tasks such as generating wireframes and mockups. This can free up designers to focus on more creative and strategic tasks. Additionally, generative AI can be used to collaborate with other designers and stakeholders. This can help to ensure that designs are aligned with the needs of all stakeholders.
The potential applications of generative AI in design are vast. For example, generative AI could be used to design new products, create marketing materials, or even design the user interfaces of new software. As generative AI technology continues to develop, it is likely that we will see even more innovative applications of this technology in the design field.
How generative AI is already being used in design
There are a number of companies that are already using generative AI to improve the design process. For example, Adobe has developed a new feature called Generative Fill that allows designers to automatically fill in shapes with patterns and textures. This feature can save designers a significant amount of time and effort, and it can also help them to create more visually appealing designs.
Another company that is using generative AI in design is Autodesk. Autodesk has developed a software called Generative Design that allows designers to create optimized 3D designs. This software uses AI to generate a vast number of possible designs, and it then ranks these designs based on their performance. This allows designers to quickly and easily find the best possible design for their needs.
These are just a few examples of how generative AI is already being used in design. As this technology continues to develop, we can expect to see even more innovative applications of generative AI in the design field.
The future of generative AI in design
The future of generative AI in design is very bright. As this technology continues to develop, we can expect to see generative AI being used to create even more innovative and user-friendly designs. For example, generative AI could be used to design new products that are more efficient and effective. It could also be used to create marketing materials that are more engaging and persuasive. Additionally, generative AI could be used to design user interfaces that are more intuitive and user-friendly.
The possibilities for generative AI in design are endless. As this technology continues to develop, we can expect to see generative AI having a major impact on the design field.
Conclusion
Generative AI is a powerful new tool that has the potential to revolutionize the design process. By automating tasks, generating new ideas, and optimizing designs, generative AI can help designers to create better products, faster. As this technology continues to develop, we can expect to see generative AI having a major impact on the design field.
Gerald Ainomugisha is a business news reporter and freelance B2B marketer with over 10 years of experience in writing high-converting copy and content for businesses of all kinds, especially SaaS providers in the niches of HR, IT, fintech, eCommerce and web3. Since joining Upwork in 2012 (back when it was still eLance), Gerald A. has delivered great results for hundreds of clients, maintaining a 98% Job Success rate as well as 5+ years of Top Rated Plus rating (and Premium Writers Talent Cloud membership). Book a meeting with Gerald A. today to get the powerful SEO content you need!
