The retail landscape has undergone a dramatic shift in recent years, competition for audience engagement has never been higher. Businesses are finding innovative ways to interact with clients online and in-person. Immersive experiences delivered through Augmented Reality (AR) are a compelling way to engage clients today in an increasingly digital and mobile world.
According to Google, shoppers engage with 3D imagery 50% more than static images, demonstrating the significant advantages of incorporating AR and 3D tools for retailers to enrich shopping experiences (Google, 2023). Adobe Aero is an intuitive and user-friendly platform designed to author and deliver 3D AR experiences for users on mobile devices.
Today, Aero gets even better. Adobe is introducing geolocation capabilities in Aero through its collaboration with Google’s ARCore, enabling global retailers to create 3D AR experiences seamlessly connected to real-world locations. This experimental capability is being introduced through the invitation-only Aero Geospatial Pre-release. Sharing these 3D experiences with clients is easy, requiring just a QR code scan for AR access on supported smart devices.
What does Adobe’s new solution bring to market?
AR experiences can offer businesses and marketers worthwhile returns on creative and time investments with engaging results that can be easier to update. Here are some capabilities that Adobe Aero’s Geospatial Pre-release is bringing to elevate the customer experience:
More impactful audience engagements
The Adobe Aero Geospatial Pre-release makes it easy to connect physical locations and Augmented Reality (AR) experiences by leveraging Google’s Geospatial Creator platform.
Retailers and marketers can use Photorealistic 3D Tiles powered by Google Maps to view and select real-world anchor points for experiences and enhance customer engagement by delivering interactive AR content to supported mobile devices. This offers clients memorable experiences and encourages them to explore and revisit locations for ongoing interactions.
Personalised and flexible experiences
One of the key advantages of using AR experiences in retail and marketing is they offer unmatched flexibility, allowing businesses to personalise, modify and refresh content quickly and easily. By overlaying stories onto the physical world, Aero experiences extend beyond traditional limitations of physical and digital media, elevating the customer journey.
With the ability to deploy location-based 3D content, businesses can enhance their physical presence remotely, broadening the effectiveness of their marketing and retail efforts.
Intuitive and familiar workflows
With the Aero Geospatial Pre-release, teams also have an accessible entry point into 3D technology with Adobe’s approachable design and Google’s reliable geospatial tech. Best of all, using Adobe Aero does not require any coding experience. By seamlessly connecting with Adobe Creative Cloud, designers can start building engaging AR experiences with 2D assets they already have and gradually progress to add 3D elements as their skills advance.
This allows businesses to create captivating AR experiences in-house, reducing the need for external help to create or maintain experiences. With these impactful features, retailers are already looking forward to using Geospatial AR capabilities in Aero to bring their work to life.
Mattel and Gap x Barbie collection takes center stage
Gap and Mattel are partnering to showcase their Gap x Barbie clothing collab and the potential for location-based Aero AR experience in retail at the New York’s Times Square.
Powered by Google’s Geospatial Creator in Adobe Aero, Gap and Mattel provide an engaging experience for users to view and interact with 3D scenes, adjust character outfits, and even look for hidden “Easter Eggs” around Times Square. This experience will provide an exciting way to introduce the new collection using an interactive AR call-to-action encouraging viewers to shop the Gap x Barbie collection showcased within the Aero experience.
Embracing new innovative technologies such as Augmented Reality with tools like Adobe Aero’s Geospatial Pre-release is essential for businesses looking to stay ahead in today’s competitive retail environment. With this intuitive and cost-effective platform for creating engaging 3D Augmented Reality experiences, Adobe Aero equips businesses with the tools they need to drive customer engagement and maximise impact of physical settings.
For more on the power of 3D AR experiences, visit the website. It’s the perfect time to start your 3D journey and innovate your customer experience with Adobe Aero and Google.
Ben Morrow is the Principal Product Manager at Adobe.