Acoustic deepens investment to accelerate growth in ANZ

Dennis Self, Chief Executive Officer, Acoustic

Acoustic, an independent marketing cloud and analytics provider announced the expansion of offices in Sydney and Melbourne as well as the launch of a cloud-based data centre.

This is part of the company’s commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy and expand its local team.

What does Acoustic do?

The company, which finalised its carve out from IBM in 2020, helps marketers develop a deeper pool of knowledge related to customer behavior at scale and on a personalised level.

Acoustic creates campaigns that resonate, build a loyal following, and drive revenue.

Local customers include Services Australia, Reece, GWM Haval, Baby Love, Borough Markets, and HelpPay. More recently, Acoustic was named as a Leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. 

The Australian team is led by Jeremy Smart who is responsible for accelerating Acoustic’s growth and footprint across Asia Pacific and Japan.

The company has plans to double headcount in the region, with roles on offer across all go-to-market functions like business development, account management, and customer success. 

Growing its partner network is also a priority, with Acoustic looking to recruit key strategic partners from specialist digital agencies, systems integrators, and consultancies that offer a range of managed services in the MarTech space.

Acoustic has over 100 partners worldwide, and locally works with partners including Datamine, Merkle Australia, and KWP! Agency. They typically work in industries and with clients that need a higher level of data privacy and governance, necessitating the localisation of data.

This is a key reason underpinning the company’s decision to build a local data centre as well as its commitment to achieving the highest level of compliance with its ISO 27001, 27017, and 27018 certifications and SOC 2 Type 1 compliance. 

Executive’s comment on Acoustic’s expansion

“We are commited to build out a strong local footprint in Asia Pacific and Japan that provides our customers and partners with the operational support and performance they need to continue driving growth and profitability,” said Dennis Self, Acoustic CEO.

“By leveraging AWS’s global infrastructure, we create a local, cloud-based data centre for the growing desire for data sovereignty and privacy law compliance, as well as improved latency and access to all of Acoustic’s marketing and analytics products.”

“Australia rates highly as one of Acoustic’s primary growth markets and therefore, our expansion here is a crucial step in our global growth strategy,” Self continued.